Growth and Product Marketing Specialist - US
About us
Gideon is a robotics company at the forefront of automating complex material handling tasks in logistics and manufacturing. We’re building intelligent, reliable solutions that help the world’s leading companies operate safer, faster, and more efficiently.
Our team, based in Croatia and USA, consists of 80+ super-talented people, including top-notch experts in the field of hardware and software engineering, and is devoted to developing robots with a mission of making people's work easier.
We are an ambitious group of tech enthusiasts with different backgrounds, skills, and experiences, very excited and passionate about what we do! And above all, we cherish team spirit, constant learning and kindness. There is much more to learn, so we hope this piqued your curiosity!
About the role
As we scale our commercial operations, we’re looking for a Growth and Marketing Specialist —a hybrid role ideal for someone energized by both customer outreach and creative storytelling. This is a high-impact opportunity to join a fast-growing team and help shape how Gideon communicates with the market.
As a Growth and Marketing Specialist, you’ll play a key role in driving awareness, engagement, and pipeline growth. Your time will be split between two core areas:
- Growth & Lead Generation: Identify, qualify, and connect with high-potential prospects.
- Marketing Enablement: Develop compelling content and materials that support the commercial team and amplify our value proposition.
You’ll collaborate closely with Sales, Marketing, and Product teams, working across disciplines to help us attract and convert top-tier customers.
If you love blending data with creativity and turning ideas into impact — this is your chance to make it happen. Let’s build something great together!
Responsibilities we’ll trust you with:
Growth & Lead Generation (50%)
- Be the engine that drives awareness and opens doors to new business.
- Spot high-value opportunities: Research and target strategic accounts across logistics, manufacturing, and robotics.
- Launch smart outreach: Execute campaigns via email, LinkedIn, and the occasional cold call.
- Kick off conversations: Book meetings for the Sales team and support early-stage lead nurturing.
- Keep us sharp: Track activity and performance in Salesforce, and continuously optimize.
- Shape the playbook: Work with Sales leadership to test messaging, refine ICPs, and unlock new channels.
Marketing Enablement (50%)
- Help us tell our story in a way that sticks and scales.
- Craft killer content: Build and update pitch decks, one-pagers, case studies, and event materials
- Turn features into value: Translate technical details into compelling customer benefits
- Own the look & feel: Support trade shows and events with clear, on-brand content and visuals
- Keep it tight: Ensure consistency in messaging, tone, and visual identity across all assets
Your area of expertise:
- 2–5 years of experience in B2B sales, marketing, or a hybrid growth role — bonus points for experience in tech, robotics, or logistics!
- Outstanding communicator — both written and visually. You know how to craft a message that resonates
- Proficient in design tools like PowerPoint, Canva, Figma, or the Adobe Creative Suite
- CRM savvy (Salesforce or similar) — you’re familiar with tracking and optimizing outreach
- Outbound pro — you’re comfortable crafting messages that grab attention and get results
- Self-starter with the ability to organize, prioritize, and experiment with new approaches
- A collaborator at heart, always curious and comfortable working across teams
Nice to Have:
- Background in automation, robotics, or logistics/supply chain industries
- Experience supporting or attending industry trade shows or B2B events
- Data-driven mindset with basic knowledge of sales and marketing analytics
Why Join Us?
- Work with cutting-edge robotics technology solving real-world challenges.
- Join a small, agile, and passionate commercial team with high visibility.
- Gain hands-on experience across growth, marketing, and sales disciplines.
- Play a central role in shaping how Gideon shows up in the market—from first contact to closed deal
Steps in the selection process:
Introduction
Tell us about your experiences and interests, and we will tell you more about the position, about our team and Gideon as a whole. We cherish the individual approach to every candidate and we are always curious to hear how we fit into your plans!
Technical Assessment
This stage will show you how the actual job will look like and how you fit in. You will get an insight into technical details by completing the technical task and discussion with one of our senior experts.
Final interview
The final step is a more in-depth conversation where you will get a full picture of how your work in Gideon would look like and what kind of culture we cherish.
Offer!
If all goes well, this is when we send you the offer with the information and details about compensation, vacation policy, benefits plan and all the other working details.